Big Hairy Audacious Goals


Have you ever set a goal that seemed impossible?  At first, it seems futile to even try. As leaders, one of our most important roles in our companies is to challenge our teams with what is possible.  Setting goals can be an arduous and argumentative exercise for any leadership team, yet setting lofty, seemingly unrealistic goals is the first step toward achieving them. Because this can be a daunting process, sometimes new and even seasoned leaders need a little inspiration themselves before they can inspire their team.

A coach, in the business sense, is someone who regularly engages with their clients to help them become more effective leaders.  Rather than just providing expertise in a specific field, coaches provide broader guidance in helping clients achieve their goals by looking inward and drawing their own conclusions.  Coaches are process experts who serve their client’s agenda and make their client the hero. They awaken client creativity and ambition, reminding leaders “You can go as far as your mind lets you.  What you believe, remember, you can achieve.” – Mary Kay Ash.

Remember the 4-minute mile?  It was once deemed impossible for man to break the 4-minute mark, yet on May 6, 1954 Roger Bannister broke the record and the world watched as he proved possible what was believed to be impossible.  Once that perception was obliterated, 4 other runners joined Bannister in the under 4-minute club within 13 months. We have to look at our businesses in the same way- not what is probable, reachable or comfortable, but what is possible to maximize our company’s potential.  It starts with us. We must set the stage for believing what is possible, and inspire our teams to reach new heights. But sometimes, we may need a little boost.

I, for one, can tell you how rewarding and motivating it is to reach a distant summit.  Jim Collins in his book “Built to Last” refers to these lofty goals as BHAG’s (Big Hairy Audacious Goals).  I set my own for Culture Spark for 2019 revenue goal, thinking it was far too aggressive and overly optimistic.  Low and behold, our team surpassed our BHAG for the year and December 2019 we celebrated our biggest revenue month to date!   You can too, and we can help you get there.

A coach can challenge you and your team to realize your full potential by challenging what is possible, coming alongside you to break through existing barriers and self-limiting perceptions, and by helping you set stretch goals everyone in the organization can pursue.

“All our dreams can come true, if we have the courage to pursue them.” – Walt Disney. Greatness is already inside you. Contact us today to learn more about how we can come alongside you as a coach and make you a hero!

That’s our spark, what’s yours?