
Houston Texas – 11/30/2016 – Southwest Airlines is a perfect example of how your company’s purpose won’t resonate with everyone, but it will attract more like-minded customers.Read More>>
Houston Texas – 11/11/2016 – I’m a founding member of a wonderful, closed networking group that’s been together over five years. I remember our first December together we decided to share our goals for the coming year in our formal meeting.Read More>>
Houston Texas – 10/28/2016 – Volkswagen was founded in 1937 on one purpose; it is the “People’s Car”. Recently, the German Car giant made a huge push to sell diesel cars in the US, promoted by a marketing campaign that boasts their cars’ low emissions.Read More>>
Houston Texas – 10/17/2016 – With it being annual planning season, be sure to put purpose and vision first on the agenda. When where you’re going is clear, your team becomes magnetized toward the actions necessary to achieve it.Read More>>
Houston Texas – 10/3/2016 – CVS Caremark changed its name to CVS Health in February 2014. To show proof that this change was more than a branding exercise, and to show their commitment to customers’ health, they coupled the announcement with the controversial decision to eliminate tobacco sales.Read More>>
Culture Spark Successfully Completes First Year.
Houston Texas – 9/17/2016 – What a difference a year makes! One year ago this week, I jumped off of the precipice of a new venture, Culture Spark, not knowing if it would fly or fall flat on its face! One year in, I consider myself eternally blessed by my first year’s experience. Read More>>
Houston Business leaders access expertise to deliberately build vibrant workplace cultures.
Houston, Texas – 9/17/2015 – Sheryl Lyons, native Houstonian and experienced business leader, announced the opening of her new consulting business, Culture Spark, LLC at a lunch with friends and family at the Tasting Room on Wednesday, September 16, 2015.Read More>>
For six consecutive years, In-N-Out Burger has landed a spot on Glassdoor’s Best Places to Work list, this year ranking #4. Forbes also declared them one of the Best Employers in America in 2019. Lynsi Snyder, President, CEO, and granddaughter of founders Harry and Esther Snyder, credits their people-focused values and team-oriented atmosphere.Read More>>
If you’ve had the privilege of visiting one of the 500+ Trader Joe’s neighborhood grocery stores, then you’re not at all surprised Forbes named them America’s Best Employer of 2019. You feel the culture the moment you walk in!Read More>>
8/17/2020 Circumstances surrounding the novel coronavirus pandemic have led our country to an economic crisis where millions of job seekers are competing for very few job opportunities. In this article, I have taken some of my most trusted interviewing and selection tips for companies, and I am flipping the coin to translate those tips for […]Read More>>